Global Perspectives in Business Essay Example | Topics and Well Written Essays - 1500 words

Global Perspectives in Business - Essay Example It consists on the large household survey, researches, internet approach and cultural dimensions and models like, Hofstede, Trompenaars and Project GLOBE. These three models give us clearance about the cultural difference. This paper is to analyze the business and legal environment within and outside the organization. Introduction Culture is referring to behaviour of human being. Whatever the preferences are, the culture of each country depended on its people who always use to display various colourful customs, traditions, language, and many of which are heavily influenced by foreign customs. Big companies always get chances to work in the entire world to get their products and services more famous and demanded (House, 2004). When a company get to merge with some other international company, or is going to acquisition the company of some other country with different culture, they assume that each person working within the company has the same aim and goal but most of the times they h ad to bear many problems due to cultural diversity. When multiple cultures started work together, they ultimately face a lot of difficulties and problems and communication is one of the biggest problems they can have (Grzyb, 2000). When two or more different cultures works together they find many difficulties and the people of these companies, most of the times, do not feel comfortable with each other and many few people can adopt these differences of culture. Language is the most powerful and professional instrument one needed to work in good and effective way to make his communication understandable. Nevertheless, learning other’s language is not the biggest barrier and one can easily learn the other’s language by spending some time and giving attention (Grzyb, 2000). How Cultures Work Thinking deeply, cultures are a variable or a dynamic set of starting points allow us to respond to the society in particular ways. All of us freely belong to one or more than one cult ures that give us messages about what is normal, appropriate, and expected. When a person from other culture is unable to understand us, it clearly gives us a clue that our cultural expectations are different. What is common to one group may seem strange, counterintuitive, or wrong to another (LeBaron, 2003). Given Case: In given situation, a well known company in Netherlands wants to negotiate with its new subsidiary company in the Singapore. While working in the Singapore, the employee and associated persons of Netherlands can have the following problems due to the cultural diversification: Communication and negotiation Adopting Singapore’s culture Managing work with employee of Singapore These are some of the problems, which they can face due to difference of culture. The difference of culture can be a big reason of conflict (House, 2004). Here are some advices and suggestions, which can help the people of Netherlands to overcome the above-mentioned barriers in the light o f cultural dimension models like Hofstede, Trompenaars and Project GLOBE. Suggestions from five-dimension model Communication: In business, and especially in international business, it is commonly agreed that  communication  is one of the primary and more focused concerns. Good and effective communication is a thing, which can forecast the success of a business (House, 2004). Therefore, for professionals of Netherlands it is necessary to learn the native language of Singapore. All the levels in communication are affected by cultural

Marketing Environment of Hugs & co Essay Example | Topics and Well Written Essays - 750 words

Marketing Environment of Hugs & co - Essay Example Hugs take into deep consideration the natural resources within its environment to protect its interest in raw materials. This significantly improves its entrepreneurial opportunities and in the process their sales and revenue are increased (Ferrell & Hartline, 2011,p.122). According to Rhodes (2002), Hugo & Co Company is tremendously influenced by the political and legal factors. These factors are necessary in the marketing process because the company is involved in international operations. The Company exports and imports goods from different countries, therefore, require a conducive political and legal atmosphere to promote the ease of marketing of their products. However, the political and legal factors can negatively affect the operations of Hugo & Co Company by their unfair policy which leads to a depreciation in the profits and revenue within the company. Hugs & Co Shoe Company belongs to the B2C market because of it’s the demographics and psychographs in use and also th e consumer behavior of the majority of its customers. The consumers are drawn towards the product produced by the company because of the numerous advantages and usefulness of the loafer-shoes produced by the company. The company use the psychographs to allow them take into account their customers interest, values and attitudes, whereas, the demographics are resourceful in providing for company in classifying their buyers, therefore creating value for them through the products they offer. This might involve providing information relating to targeted audience age, income or social class. Competition Analysis of of Hugs & Co Shoe Company Hugo has both weakness and strength that...This has greatly influenced the brand name positively, therefore attracting new and retaining existing customers of the product brand produced by the company. In addition, Hugo has the opportunity of competing favorably compared to other products because they are diverse in their products. However, Hugo & Co C ompany is vulnerable to other companies because the management finds it difficult to accept change within the company. This is a destructive tool because new companies come up with more technological advanced products and are also flexible enough to conduct their operations with the changes in time and even environment. Hugo Co & Company is also not well advanced in marketing ways and in the process are not good attracting new customers to their product. This tremendously affects negatively their ability to compete favorably in both local and international markets (Mcdonald, Smith & Ward, 2007, 229). Hugo Co & Company faces stiff competition from other companies in London producing male footwear. These companies include Alfred Sargent which manufactures males’ shoes and is based in Rushden, Northants. The second major competitor is the Sanders and Sanders Company producing males formal and leisure shoes and is based in Rushden. Lastly, Grenson acts as the third major competit or of Hugo Co & Company by producing a verse range of male shoes and boots.