External Influences Of Mavic Air 2 Samples †MyAssignmenthelp.com

Question: Discuss about the External Influences Of Mavic Air 2. Answer: External influences As seen Mavic air 2 has been introduced in the market by DJI recently and is still in the growth stage. The acceptance of the product is highly influenced by external influences such as culture, subculture, demographics and group influences. The impact of the external influences determines the acceptance and rejection of the Marvic air 2 in the market. Culture and subculture Culture and subculture refer to the values, traditions and basic attitudes of the entire society in which the individuals exist. As commented by Zhao et al. (2014), the culture highlights the habits and attitudes individuals develop due to their surrounding environment and upbringing. According to the current scenario, the next generation is more attracted by brands. Branded products tend to fascinate the individuals more regardless of the features and properties. This is because the individuals in the next generation believe in showing their possession. Owning branded products provides an opportunity for the individuals to display their standard in the society. Thus, more than purchasing product, people aim towards purchasing brands. Thus, the values upheld by the society are consistent with the consumption of the product. The US is highly influenced by western culture henceforth; the customers prefer to buy the products of DJI due to its established brand name. As mentioned above, the purchase of drones in the US has increased over the years. This suggests the impact possessing materials that are branded rather than possessing private brands (Cohen, Prayag and Moital 2014). This allows the people in the US to purchase electronic equipment such as drones in order to increase their materialistic gains and highlight ownership status. This highlights the impact of culture in the US that signifies acquiring material wealth, as this allows them to update them with the latest technological trends. Thus, the product does appeal to a specific adopter category. Demographics The age, gender and socioeconomic factors influence the purchasing decision of Marvic air 2 in the US market. Age (18-40 years) Individuals within this age group are highly attracted by the features and the brand of the product. They are easy with receiving new products in the market Gender Both male and female customers prefer buying drones in the US. However, the purchasing of drones among male is more preferred compared to the females Occupation and income Occupation: Individuals engaged in professional photography are more inclined towards purchasing drones. Additionally, some individuals also purchase drones just to display their status. Income: As it is a branded product, individuals with monthly income within $40-000-$60,000 are the potential customers. As mentioned in the above table, age, gender and socioeconomic factors influence the purchasing decision of Marvic air 2 in the US market. Individuals belonging to age group 18-40 age are the potential customers of Marvic air 2. This is because the craze of possessing branded products is highly seen among the youth and the elderly people (Oliver 2014). Owning branded products provides an opportunity for the individuals belonging to the age group to show their status and high living standard. In addition to, both male and female customers purchase drones. However, the rate of male buyers is more compared to females in the US because of their profession and inclination towards gadgets. As Marvic air 2 is a branded product, individuals with a monthly salary of $40-000-$60,000 are potential buyers. This is because their monthly income facilitates them to buy branded products (Muruganantham and Bhakat 2013). Group influence The individuals or humans are inherently social animals that are highly influenced by surrounding activities and decisions (Jain et al. 2013). This is because the individuals use a relevant reference group as a standard reference and compare themselves against them. Thus, it can be said that there is a reference group influence on purchasing Marvic air 2. The reference group element for this product category is the eminent photographers, celebrities as well as the current or the near-equals. (Rani 2014). References Cohen, S.A., Prayag, G. and Moital, M., 2014. Consumer behaviour in tourism: Concepts, influences and opportunities.Current Issues in Tourism,17(10), pp.872-909. Jain, R.K., Gulbinas, R., Taylor, J.E. and Culligan, P.J., 2013. Can social influence drive energy savings? Detecting the impact of social influence on the energy consumption behavior of networked users exposed to normative eco-feedback.Energy and Buildings,66, pp.119-127. Muruganantham, G. and Bhakat, R.S., 2013. A review of impulse buying behavior.International Journal of Marketing Studies,5(3), p.149. Oliver, R.L., 2014.Satisfaction: A behavioral perspective on the consumer. Routledge. Rani, P., 2014. Factors influencing consumer behaviour.International journal of current research and academic review,2(9), pp.52-61. Zhao, H.H., Gao, Q., Wu, Y.P., Wang, Y. and Zhu, X.D., 2014. What affects green consumer behavior in China? A case study from Qingdao.Journal of Cleaner Production,63, pp.143-151.